The beginning of 2024 was marked by tremendous engagement and productivity for our company. On 5-7 February, Edelvika participated as an exhibitor at Apparel Sourcing Paris, the largest European exhibition for clothing and accessories manufacturers. This event brought together a wide range of participants, including manufacturers, designers, buyers, fabric suppliers and other representatives of the textile industry. The exhibition takes place twice a year and gives manufacturers the opportunity to present the distinctive characteristics of their products and their importance in the fashion world.
The fashion event presented more than a thousand specialised expositions with a wide range of textile industry products, ranging from simple, basic to extraordinary, creative designs.
As part of this event, Edelvika presented its products as a part of the national Ukrainian pavilion alongside such well-known brands, members of the Ukrainian Association of Light Industry Enterprises Ukrlegprom, as TK-Domashniy Textile, TaKaE, Elegant, Parada, Tornado – 1991, Komillfo and K.Tex.
Our company represented decorative fabrics, traditional and casual clothing, which impressed with an astonishing mix of elegance and functionality.
The fashion event presented more than a thousand specialised expositions with a wide range of textile industry products, ranging from simple, basic to extraordinary, creative designs.
As part of this event, Edelvika presented its products as a part of the national Ukrainian pavilion alongside such well-known brands, members of the Ukrainian Association of Light Industry Enterprises Ukrlegprom, as TK-Domashniy Textile, TaKaE, Elegant, Parada, Tornado – 1991, Komillfo and K.Tex.
Our company represented decorative fabrics, traditional and casual clothing, which impressed with an astonishing mix of elegance and functionality.
This event gave us new promising acquaintances and extremely interesting meetings as well as the opportunity to exchange experience and establish international cooperation. Our stand was visited by the Ambassador of Ukraine in France, Mr Vadym Omelchenko, and the President of the Messe Frankfurt exhibition centre, Mr Frédéric Bougeard.The guests were impressed by our products and were delighted with the quality of the fabrics and design solutions in the styling of traditional clothes.
This event gave us new promising acquaintances and extremely interesting meetings as well as the opportunity to exchange experience and establish international cooperation. Our stand was visited by the Ambassador of Ukraine in France, Mr Vadym Omelchenko, and the President of the Messe Frankfurt exhibition centre, Mr Frédéric Bougeard.The guests were impressed by our products and were delighted with the quality of the fabrics and design solutions in the styling of traditional clothes.
An important achievement for our company Edelvika was the trend of the season declaration of a designer embroidered dress from the White Collection, which European stylists interpreted in a new and unique way.
Our designer, Yulia Stakhiv, shared her emotions after receiving the news:
“It is difficult to express my feelings, I am pleasantly surprised and proud of us. This is our collective merit, we have cultivated this idea of creating a snow-white collection and tried to combine tenderness, purity, lightness with the crazy rhythm of the modern world. This recognition proves once again that we are moving in the right direction.”
Choose your favourite embroidered cloth from the collection and be trendy with Edelvika.
An important achievement for our company Edelvika was the trend of the season declaration of a designer embroidered dress from the White Collection, which European stylists interpreted in a new and unique way.
Our designer, Yulia Stakhiv, shared her emotions after receiving the news:
“It is difficult to express my feelings, I am pleasantly surprised and proud of us. This is our collective merit, we have cultivated this idea of creating a snow-white collection and tried to combine tenderness, purity, lightness with the crazy rhythm of the modern world. This recognition proves once again that we are moving in the right direction.”
Choose your favourite embroidered cloth from the collection and be trendy with Edelvika.
Exhibiting at Apparel Sourcing Paris also allowed our team to visit the legendary Premiere Vision event, which was held in Paris during the same period of time. It is one of the largest and most influential exhibitions in the global fashion industry, focusing visitors’ attention on the trends that will dominate and guide the fashion world next year. Edelvika got a unique opportunity to observe and be inspired by global fashion trends and innovations.
Exhibiting at Apparel Sourcing Paris also allowed our team to visit the legendary Premiere Vision event, which was held in Paris during the same period of time. It is one of the largest and most influential exhibitions in the global fashion industry, focusing visitors’ attention on the trends that will dominate and guide the fashion world next year. Edelvika got a unique opportunity to observe and be inspired by global fashion trends and innovations.
"Our participation in the exhibition was an opportunity to tell the world about the uniqueness of our brand. Edelvika is a company that has a full production cycle, which makes it possible to control the quality of products at every stage of production and execute orders in the shortest possible time. Among the visitors of our stand at the exhibition were representatives of companies from all over the world. These included Australia, the United States, Canada, lot of European countries, the United Kingdom, and the countries of the East. Our products made from natural fabrics, especially linen, were of particular interest to the guests."
"At the exhibition, we not only got new contacts, but also set goals for the nearest future. Our goal today is to develop Ukrainian exports. There will be no problems with adapting to European markets, because, for example, in France, linen clothes are in great demand - what can we say about clothes with added hemp - this is exactly the product that Edelvika can surprise and conquer with! At the exhibition, there were visitors who were sincerely surprised, saying: "You are at war and you continue to produce?". Thanks to the heroic efforts of our army, we not only continue to work, but also have the opportunity to learn and expand our production capacity."
Oksana Antoniuk, Edelvika’s Chief Economic Officer, also shares her impressions of the fashion event:
"The exhibition in Paris was a challenge to our team. After all, there are always doubts about the relevance and correctness of the chosen unique offer. Now we know for sure: the Ukrainian product is interesting, competitive and trendy. Even with the restrictions of war and pandemic our professionals together with partners and, of course, competitors, are growing and developing, changing and improving fashion trends not only at the Ukrainian market. I had no special expectations (who could have imagined being at the trend stand of an exhibition?!), but Paris surprised quite a bit. Everything new, especially in the direction of natural fabrics and interesting designer embroidery, definitely did not leave anyone untouched. The openness, positivity, level of questions and special support for each other is definitely unforgettable. A shared stand is both challenging and responsible, and at the same time interesting and easy. In such conditions, each individual brand is special, but together, as if they were one team - the Ukrainian fashion industry team. The exhibition is about experiences, emotions, inspiration and... new challenges. After all, next time you need to surprise again, make dreams come true and be special. It is a catalyst for development and an energiser worth experiencing, living and keeping up the pace."