2024 was a progressive year for our company. This year, we took part in the large-scale event Première Vision Paris, which brings together professionals in the light industry from all over the world. Première Vision Paris is one of the most important fashion exhibitions in the world, which has been held twice a year in Paris for over 40 years.
Of course, this is not our first international experience, as in 2020 and 2022 Edelvika took part in the world-famous international specialized exhibition of home textiles Heimtextil, and in February 2024 the company established international cooperation at the largest European clothing exhibition Apparel Sourcing Paris.
Each time we come across unique opportunities, Première Vision Paris stands out. This event has evolved into a dynamic environment for discussions centered around new ideas, trends, business, and the future. It serves as a platform for global development and creative solutions within the fashion industry.
Notably, this leading exhibition presents the Fall/Winter 2025-2026 collections from several international companies, previewing the trends shaping the upcoming season.
Edelvika considers international events both a challenge and an opportunity. Events in Paris, in particular, have a special creative and innovative component, which is at the forefront of the global fashion business. As a full-cycle production company, we aim to explore new frontiers of development and expand our capacities. Being in Paris allows us to engage in conversations with market leaders, industry players, and creators.
For the first time this year, five leading Ukrainian manufacturers of textile and knitwear were showcased at the exhibition: PJSC Edelvika, LLC Olteks, PE TIS GROUP (TM PROMIN), PJSC Rosa Knitting Factory, and PE TK-Style. The participation of the companies was made possible thanks to the support of the Ministry of Foreign Affairs of Ukraine, the Embassy of Ukraine in France, Nazovni.online, and the Ukrlegprom Association (Ukrainian Association of Light Industry Enterprises).
Première Vision Paris had specific criteria and approach for selecting companies for the exhibition. Getting a positive reply from the organizers after the application stage was a significant achievement. The next stage of selection was crucial as the samples sent by the company had to be approved by the exhibition committee to secure a spot at the international event. It was important to ensure that all requirements were met, including detailed descriptions, presentations, pricing, and the appearance of the samples.
After a careful selection process, about 930 exhibitors from over 40 countries were able to showcase their collections and new developments to more than 8000 companies from around the world.
The exhibition featured clothes, fabrics, yarns, accessories, discussion areas, and trends in color, sustainable fashion, and other interesting topics. This setup was convenient, orderly, and comfortable for both visitors and exhibitors.
During the three-day event, a special hall hosted approximately 35 conferences and meetings on various topics such as industry development, seasonal trends, the role of artificial intelligence in the fashion industry, environmental sustainability, and resource management. The press conferences and speeches featured active audience participation, allowing attendees to ask questions to the speakers.
An important event for Edelvika was the selection and placement of designer embroidered products at the special manufacturing stand. This placement of our ethnic clothing helped us find people interested in such products for negotiations and future cooperation.
Edelvika’s creative team received high praise at the exhibition. The embroidery design, design solutions, and sewing quality were all well-received. Visitors were impressed by the company’s use of natural fabrics produced in-house, and the full cycle of production from yarn to finished products proved to be a competitive advantage.
Première Vision Paris provided Edelvika with the opportunity to network with experienced fashion and business professionals, establishing international relations and sharing knowledge. The event brought together all brands with the common goal of understanding and implementing the latest trends and innovations in the textile industry. This inspiring environment has driven innovation for our company and opened up new opportunities for future cooperation.
«Participation in Premier Vision Paris in July 2024 was an extremely important event for our company. The exhibition gave us a unique opportunity to present our new collections to the world leaders of the fashion and textile industry.
We were able to establish new business contacts and strengthen existing partnerships. The high level of organization of the event, as well as the wonderful atmosphere, contributed to productive meetings and the exchange of ideas.
Particular attention was paid to innovative materials and technologies, which allowed us not only to demonstrate our achievements but also to get acquainted with the latest market trends. This will undoubtedly help us improve our products and meet the highest quality standards.
Overall, participation in Premier Vision Paris confirmed our competitiveness and strengthened our position in the international market»
«From the first hour of the exhibition's opening, the interest of visitors was at a high level. It was our first time participating, but we were received with a level of trust as if we were a permanent stand. The company's creative team was highly appreciated, and everyone liked the embroidery design, the constructive solutions for the products, and the quality of the sewing. The use of natural fabrics in the sewing of our own products also added to the involvement of guests and visitors. The full cycle of production - from yarn to finished embroidery - has definitely become a competitive advantage for the company»
«During and after visiting the exhibition, I felt like I was breathing new and clean air, in the professional sense. Everything I saw at the stands or in different areas of the exhibition hall, everything I heard from speakers, exhibitors, or visitors was extremely inspiring, interesting, and informative. Thank you!»
«Today, Ukraine must make itself known in every way possible. We need to be recognized not only as a country suffering from war, but also as a reliable economic partner that continues production despite everything. Therefore, for Edelvika, the Première Vision Paris exhibition is a synonym of international cooperation, developing export business, and searching for inspiration and innovative production solutions»
